Graphic Designer Captures Niche Market with Geordie T-Shirts and Hoodies

May 28, 2023

Calvin Millar, a talented graphic designer from Jesmond, has emerged as a rising star in the fashion industry with his unique collection of Geordie-themed t-shirts and hoodies. Millar’s brand, “Life is Better,” has been met with great success, both at the vibrant Tynemouth Market and through growing online sales.

Millar’s simple but effective designs capture the spirit and charm of the Geordie culture, resonating with locals and want to be Geordie’s alike. His clothing with the slogan “Life is Better as a Geordie” has already been seen in a pop video by North Shields musician Liam Fender. 

By blending his artistic skills with a deep appreciation for the local culture, he has managed to create a brand that stands out in the market. The Geordie-themed t-shirts and hoodies not only reflect the region’s identity but also celebrate the unique language and vibrant spirit of the community.

The success of Calvin Millar’s “Life is Better” brand can be attributed to his keen eye for design and his passion for delivering high-quality products. Each item is well made, paying attention to detail, and ensuring customer satisfaction. With an ever-growing customer base, Millar’s brand has become synonymous with style, quality, and a true representation of Geordie culture.

Artistic talent seems to run in the Millar family, as Calvin’s father, Alexander Millar, is an accomplished artist himself. The modern contemporary artist is famous for his depiction of a well-known Geordie inspired character – “The Gadgie.” The influence of his father’s artistic background has undoubtedly played a role in shaping Calvin’s own creative journey, providing him with inspiration and guidance along the way.

As “Life is Better” continues to gain popularity, Calvin Millar remains committed to expanding his brand’s reach, both within the local community and beyond. He is already working on new designs which will appeal to animal lovers, people with Scottish heritage like himself and tourists to the area.

“This is all very new to me, and I’m amazed at how popular the design seems to be. It’s so obvious that people are proud to be from the region and want to let everyone know where they are from. I’m hoping that I’ll be able to paraphrase the saying “wherever you go you’re sure to find a Geordie t shirt,” he said.

With an online presence and a thriving market stall, he aims to ensure that individuals from all walks of life can proudly showcase their Geordie spirit through his unique apparel.

www.lifeisbetter.shop

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