Date: June 11, 2025
Location: The Boiler Shop, Newcastle
Event: Graduate Fashion Week
Jerry J Clothing, founded by creative visionary Lamin Gibba, proudly announces its debut runway show, “Born to Elevate”, taking place on June 11th at The Boiler Shop as part of Graduate Fashion Week in Newcastle.
This bold, culturally rich collection is a fusion of Lamin’s Gambian heritage and British contemporary fashion, offering a unique and vibrant perspective on identity, tradition, and innovation.
Lamin’s journey is one of resilience and inspiration. After moving to the UK from The Gambia in search of new opportunities, he built a life in the North East with determination and a deep sense of purpose. With the support of The Prince’s Trust, Lamin was able to pursue his creative dreams, launching Jerry J Clothing and turning his passion for fashion into a growing business. That support helped him transform his vision into a reality—one grounded in cultural pride, family values, and artistic expression.
“This show is about more than clothes—it’s about where I come from, where I’m going, and who I want to bring with me,” says Lamin Gibba.
“Through fashion, I’m telling a story of identity, pride, and possibility. I want people to see what’s possible when you honour your roots and dream big.”
A passionate advocate for the North East, Lamin is also known for his work as a filmmaker, creating documentaries that explore underrepresented voices, from mixed-race Geordie identity to the region’s music scene. With three years of experience as a dresser at London Fashion Week, Lamin is now bringing high-fashion energy to Newcastle with a debut show that reflects both his roots and his future.
The “Born to Elevate” collection is entirely made in The Gambia, a tribute to Lamin’s homeland and commitment to ethical fashion. Each garment embodies Jerry J Clothing’s ethos—Life of Elevated People—celebrating personal growth, cultural connection, and bold creativity. Co-founded with his son Jackson, the brand is a symbol of their shared journey and legacy.
More than a fashion show, this event is a celebration of culture and identity. Guests will be immersed in an unforgettable experience featuring a live traditional Gambian band and a Lion King-inspired performance, blending African storytelling with contemporary British design.
Beyond the runway, Lamin is using fashion as a tool for positive change—supporting local artisans in The Gambia, encouraging international collaboration, and promoting sustainable garment production to uplift communities.