A Gateshead businesswoman has publicly thanked the hospice that cared for her mother during the latter stages of her life by donating some of her staff to help with their much needed fund raising efforts.
Rebecca Swales formed Metro Riverside Park based business RLM Direct in 2008 and recruited a dedicated team to help the business grow. With just a short maternity break in 2011 after the birth of her daughter Natalia, she has continued to develop new business relationships and additional services for her customers.
The business specialises in direct marketing methods including doorstep leaflet distribution and experiential marketing. Her business has rapidly gained a reputation for quality and excellent customer service and has attracted a diverse range of clients including restaurants, public transport operators and charities.
Charity work is particularly close to Rebecca’s heart, as last year, her mother; Elan Malcolm lost her battle with Cancer after a long illness. Elan was cared for and supported by St Oswald’s Hospice in Gosforth and to mark her mother’s anniversary in a positive way, Rebecca decided to use her business to help the Hospice.
Rebecca mobilised part of her experiential marketing team to Asda’s Metro Centre superstore to help promote the Hospice’s Midnight Walk. She and her team gave out leaflets promoting the walk and talked to shoppers about the event which will take place on Saturday 7th July in Newcastle City Centre.
“Part of the reason why RLM Direct has been so successful is the way that we look after our customers and our staff, “said Rebecca. “ I experienced a similar feeling with St Oswald’s Hospice last year and wanted to put something back to show how much I and my family appreciate the work that they do.”
St Oswald’s Hospice fund raiser Jennie Evans who was also at the experiential marketing event was delighted that RLM Direct had contributed their time for the charity.
“Giving up a full day and three members of the team was a very thoughtful thing to do to help us, “she said. “ Rebecca’s business is all about getting a marketing message out to the public and she has certainly helped us by promoting our Midnight Walk.” Ends
Photo shows: RLM Direct staff Holly and Rachel with Rebecca centre. St Oswald’s Jennie Evans front centre
More info from Rebecca on 0843 2896087 or Keith Newman on 07814 397951
