A Liverpool based entrepreneur has taken time out of his busy businesses schedules to help other entrepreneurs in developing countries seek opportunities to improve the quality of life for them and their families.
Matt Edmundson runs four companies on Merseyside each based on e-commerce and digital technology. The Jersey Beauty Company sells online beauty products, Kurious Agency specialises in eBusiness and e-commerce websites, YelloVee Dub is a digital marketing company that focuses on helping dental companies thrive while his self-named business, Matt Edmundson, helps companies increase online performance with clients all over the world.
As a result of Matt’s global business interests, he has gained first-hand experience of working with people in parts of the world where business advice and support isn’t necessary easy to find.
Helping others make a success of their business is a passion for Matt both at home and abroad. He is currently working with Traidcraft Exchange to help them with their digital offering as well as bringing in his entrepreneurial thinking to the charity.
“Traidcraft Exchange is an organisation that changes the lives of thousands of people around the world,” said Matt. “I love that the work we do changes lives and impacts communities in a fair way rather than taking advantage of them. In everything, there is a supply chain and at each phase of the supply chain, there is creativity and innovation. It’s easy to try and take advantage of someone else in the supply chain when costs and profits are all that matter. Traidcraft wants businesses to reward each phase of the chain fairly. It’s great to be involved with that philosophy.”
Indeed, Matt is particularly involved in the charity’s Hidden Entrepreneur appeal. The appeal is one of the schemes supported by the Government’s UK Aid Match scheme, under which every donation from the public made before 11 April, is matched by a contribution from the Department for International Development. The appeal encourages people in the UK to donate to support entrepreneurs in some of the world’s poorest countries.
By matching donations to Traidcraft Exchange’s Hidden Entrepreneur appeal, UK aid will help thousands of people in Kenya, Senegal and Bangladesh develop the business know-how needed run sustainable enterprises. This in turn will create better futures for their families and communities.
Matt is keen to get other businesses and the public on Merseyside to follow his example and support the work of Traidcraft Exchange.
“By donating to the appeal, people can help entrepreneurs learn the skills they need to turn their potential into profit and use that profit to feed their families and educate their children. It’s good to get your work team involved in it too. It’s great to involve staff and it’s good for me too, as their leader. Everyone loves to get involved with a charity that is making a real difference and Traidcraft Exchange certainly is.”
The Hidden Entrepreneur appeal will run until 11th April 2018.
For more information or to donate go to www.traidcraft.org.uk/hidden
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Notes for editors:
- Traidcraft Exchange is an international development charity which uses the power of trade to bring about lasting solutions to poverty and injustice. It works closely with specialist fair trade company Traidcraft plc. Traidcraft Exchange is a registered charity, no. 1048752. To donate to the Hidden Entrepreneur appeal go to: https://www.traidcraft.org.uk/hidden
- The UK Aid Match scheme is run by the Department for International Development, and brings charities, the British public and the UK government together to collectively change the lives of some of the world’s poorest and most vulnerable people. For every £1 donated to a selected charity appeal, the government will also contribute £1 of UK aid to enable the charity to go further in changing and saving lives, up to a total of £5 million per appeal. Organisations must be UK-based, non-governmental and not-for-profit and be running an appeal set to raise at least £100,000, within a 3 month appeal period. Donations must be from people (not businesses) living in the UK and go towards an eligible international development project. For further information and guidance, please visit www.gov.uk/uk-aid-matchhelp them build a better future for their families and communities.